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Get a Competitive Advantage
on Your Proposals and SOQs

Confidential, Expert Critique

of Your Proposals or SOQs

Increase Your ROI in Business Development

Provide a Compelling Argument for Being Selected

Score More Points in Every Section

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Overview

Most AEC solicitations are won or lost by a narrow margin. This is because firms say the same things. They talk about themselves, list the features of their firms, don't differentiate their firms from competitors, don't identify how they will deliver a successful project, and essentially don't provide a compelling argument for the client to select them.

Armed with feedback from our expert critique of your proposals and SOQs, you can truly differentiate your firm, win more points in every section, and develop a commanding lead, providing a defensible argument for the client to choose your firm. In fact, the goal is to make it irresponsible for the client to choose any other firm.

3 Simple Steps

STEP 1: Call us at (863) 529-2126 or send an email to croberts@p-m-g-i.com to let us know you're interested, and we'll send you a simple engagement letter that includes a signed non-disclosure statement to protect your confidential information. Sign the letter, scan it, and send it back to us.

STEP 2: Select three representative samples of your competitive proposals or Statements of Qualifications (SOQs) and send them to us as electronic files along with the corresponding Requests for Proposal (RFPs) or Requests for Qualifications (RFQs).

STEP 3: Within 14 calendar days of receiving your representative proposals or SOQs, our professional ghostwriters who have directly relevant experience developing competitive proposals and SOQs in the AEC industry will confidentially review the documents you provided and email a concise report to you describing aspects of your responses that can be improved, how to make the improvements, and how you can use the aggregation of marginal gains to improve your shortlisting and win rates. We will then review the findings with you via videoconference and answer your questions.

What We Evaluate

When you contact us to express interest in this service, we'll share information with you in the engagement letter regarding what we examine in each proposal or SOQ. We don't broadly publish this list of parameters because it's proprietary. This is what makes it a competitive advantage.

Note that our review of your proposals or SOQs is focused on identifying modifications you can make to leverage the science of persuasive communication to score more points. It is not focused on whether you've complied with the RFP or RFQ requirements, and we don't rewrite your proposal or SOQ.

Qualifications of Our

Professional Ghostwriters

You can be confident that you'll obtain a competitive advantage with the guidance provided by our ghostwriters because they're trained in the use of CRACOM, a proprietary persuasive communication method based entirely on science developed by engineers at Performance Management Group, Inc.

No other firm is trained or licensed to use its more than 100 scientific principles. CRACOM was selected as the subject of an Innovation Showcase by the International Conference on Knowledge, Culture, and Change in Organizations, and featured at the International Association of Business Communicators World Conference.

The Fee

$2,900

The fee includes:

Our review of three sample proposals or SOQs in the context of the RFPs or RFQs

A concise report with recommendations transmitted electronically, and

A 30- to 60-minute videoconference with you to review the results and answer your questions.

The invoice and our W-9 will accompany the report.

Payment is due within 15 calendar days of the date of the invoice.

This price is valid through December 31, 2026.

Your Return on Investment

Win even one contract that you would not have otherwise won and you'll likely experience a triple or quadruple digit return on your investment.

Why CRACOM

is so Important...

Research has shown that more than 99.9 percent of all people think, write, and speak backwards from the most effective approach, especially when trying to be persuasive, such as in a proposal or SOQ.

CRACOM, which is a proprietary persuasive communication methodology, corrects this problem. This increases your likelihood of getting shortlisted or winning a contract because it can enable you to achieve a higher score from selection committee members.

When first conceived, CRACOM comprised seven scientific principals, but after more than 40 years of research examining communication practices in the Architecture, Engineering, and Construction (AEC) industry, it now comprises more than 100 scientific principles. These principles are applied to achieve more points in every section of a proposal or SOQ, and using the aggregation of marginal gains this can give you a commanding lead over your competitors' scores. Our experience applying CRACOM in proposal ghostwriting applications has produced leads as much as 40 points with a total possible score of 100.

With a two-step procurement, where firms are shortlisted and must then deliver a presentation, CRACOM can also be used in developing and delivering the presentation, yielding a higher win rate. This can have a significant positive impact on your return on investment in business development activities, which is typically one of a firm's highest overhead expenses.

Engineers at Performance Management Group, Inc. (PMGI) developed CRACOM. No book has been written revealing all the CRACOM principles, no other firm knows about all 100 scientific principles, and no other firm is trained or licensed to teach or use all of its principles. This is why it can provide you with a strong competitive advantage.

The success CRACOM has produced in marketing and sales applications has led to it's use for other purposes including internal organizational leadership and communications such as when launching new initiatives, policies, and procedures, as well as external applications such as leading public outreach programs to enhance community support for high-visibility projects. In fact, CRACOM was selected as the subject of an Innovation Showcase by the International Conference on Knowledge, Culture, and Change in Organizations, and featured at an International Association of Business Communicators World Conference.

CRACOM is a proprietary, scientific tool that can help you improve your firm's financial performance.

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A few of the comments we've received
when we've introduced CRACOM principles...

"Absolutely the best proposal I've ever seen!"

"So many new ideas, my mind is blown!"

"All suggested activities are do-able."

"Terrific practical tools for our industry."

"We have had great success over the past few months using some of the ideas and techniques that you provided during your seminar. We have won 3 out of 4 shortlist interviews which has greatly impacted our win/loss ratio."

"Great insight. After 30 years in the profession, nice to learn something new and innovative. Thank you!"

"Exceptional content that I can take action on in my role."

"So much knowledge."

"Really good content. Great tools, simple for most firms to implement."

"Many helpful real-world tips."

"Great info that can be immediately applied."

"Thank you so much! I have been carrying around your notebook and trying to put your ideas and best practices into the two proposals I currently have on my plate!"

"Concise tips and a framework that is sensible and helpful."

"I learned so much in a short time."

"Has in-depth examples along with his superior knowledge."

"...Thank you for being such an amazing and valued partner."