Win competitive solicitations more often using our Enhanced Ghostwriting and Presentation Team Coaching

What is Enhanced Ghostwriting?

Let's cover conventional ghostwriting first. Conventional ghostwriting is when someone other than yourself, preferably with superior writing skills, develops a proposal, presentation, report, article, or book that expresses your thoughts as told to them. It's estimated that 25% of New York Times bestsellers are ghostwritten. No one knows the exact percentage for sure because ghostwriting is usually done confidentially. However, we know that some items are ghostwritten, such as books written by deceased authors, and books like President Ronald Regan's autobiography, which he admitted to not reading.

Enhanced Ghostwriting is typically focused on competitive proposals, presentations, and technical reports. provides a distinct competitive advantage and requires a very different skill set that includes but goes far beyond superior writing skills because the Enhanced Ghostwriter typically includes additional content that you haven't provided. In requires a technical background, extensive experience selling and delivering the services that are being addressed, knowledge of applicable best industry practices, the creativity to identify and describe innovative approaches to meeting client needs, and the ability to adeptly apply the science of persuasive communication and information design.

Few people possess the full array of skills required to perform Enhanced Ghostwriting. We do.

How is Enhanced Ghostwriting used?

There are three primary applications for Enhanced Ghostwriting:

Preparing a proposal, Statement of Qualifications, or technical report in response to a specific solicitation or scope of services.

Preparing a library of templates for proposals, qualifications statements, or presentations, such as technical approaches, project summaries, and resumes that can be used as a starting point for responding to future solicitations.

Preparing a firm's marketing materials, which can include the firm's website, brochures, conference or pull marketing presentations.

What is the Enhanced Ghostwriting process?

For competitive proposals and presentations and technical reports, contact us as soon as possible so that you and our team have the most time possible prior to the deadline to develop the final product.

We will then meet with you to accomplish three primary objectives:

Agree on a differentiated message that will be communicated in the proposal, presentation, or report

Develop a list of needed raw input (such as existing resumes, project summaries, images, and data)

Establish a schedule and milestones clearly defining development and production responsibilities and due dates

We then draft the proposal, presentation, or report content, make recommendations for graphics and the layout, and provide the content to you as an electronic Word file or PowerPoint file for you to confirm it's accuracy and that you're willing to commit to specific best practices that we write into the document

We then process your comments and provide you with a revised electronic file that you use to produce the final document or presentation deck.

If the Enhanced Ghostwriting was for a presentation or interview, we will coach your team on its delivery.

When developing proposal or presentation templates or other marketing materials such as a website or brochures, the process is the same except for one item. With templates, we will help you select a subset of resumes and project summaries that you use most often and focus on those to keep the number reasonable. Few firms ever use the resumes of all their personnel or summaries of all the projects they have ever completed.

Keys to Success Using Enhanced Ghostwriting

When you need to respond to a tight deadline for development of a proposal, Statement of Qualifications, shortlist presentation, or technical report, it saves time if you already have a task order contract in place with us. If you're interested in such an arrangement, contact us at (863) 529-2126 and we'll send you a Professional Services Agreement so everything is already in place when you need us.

The work products you receive from us, whether they are proposals, Statements of Qualifications, presentations, reports, or other marketing materials will look considerably different than what you're used to because we're applying scientific principles of persuasive communication that have been demonstrated to achieve desired outcomes a higher percentage of the time. To avoid having someone in your organization review our content and modify it to read or look the conventional way, consider having us provide what we call "awareness level" training on the science of persuasive communication so they know what to expect and won't negate the effectiveness of the work product.

The recommendations we provide are based on science, not opinion. Do they work 100 percent of the time? No. They are science, not magic. But, they can on average help you achieve your desired outcomes a higher percentage of the time. Many of the principles are synergistic, meaning that when used in combination, it amplifies their effectiveness. Additionally, we leverage the principle of the aggregation of marginal gains, meaning that we seek small point advantages in many aspects of the work product which when added together have a significant positive impact. So, for the best results, we encourage you to implement all our recommendations.

Enhance your success...

Engage Us Early

Engage us early so that together we're are able to make use of the full amount of time allowed by your client to prepare the proposal or presentation. In fact, if you're thinking of engaging us on a future solicitation, it's smart to get a contract mechanism in place now so we don't need to consume time doing that after you receive the solicitation or shortlist notice. Engaging us early, before your personnel begin working on your proposal or presentation, will also preclude the potential for rework.

Prepare for Presentations Like Any Compe

Presentations Are Competitive Events: Train Appropriately

Shortlist presentations are a competitive event. You wouldn't get into the MMA octagon without training or you'd be beaten (figuratively and literally). So, proper preparation for a shortlist presentation, like any competitive event, requires learning and practicing fundamental skills under the guidance of a trainer or coach before working on event-specific strategy. If you wait until the week before the presentation let us to train your team, they'll be at a great disadvantage and no matter how good the content is, their delivery, and your score, will suffer.

Make Prudent GO/NOGO Decisions

Enhanced Ghostwriting can significantly increase your score on proposals and presentations, but even that may not be enough to overcome a situation where your firm lacks the qualifications to pursue a particular contract, the client doesn't like your designated project manager, or you haven't expressed any interest in the client by spending time with them prior to the solicitation. So, it's always a good idea to make wise decisions regarding what clients and projects you pursue.

Learn From a Practicing Professional

You'll learn more from Chuck Roberts than a regular instructor because Chuck is an internationally recognized speaker who has been invited to speak at more than 250 corporate events and conferences. He also has over 40 years of experience preparing and delivering presentations and participating in interviews for competitive solicitations. You can see excerpts from one of his presentations in the attached video.

What is CRACOM ?

What is ghostwriting?

We wrote the book

on presentations...