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How to Differentiate Your Firm

in Proposals and Shortlist Presentations

Increase Your Win Rate

Become the Preferred Provider

Get Paid Higher Fees

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Webinar Overview


Differentiating your firm from competitors:


  • Helps your seller/doers to be more successful at business development and win more contracts


  • Gives your clients the needed justification for selecting your firm as a preferred provider, and


  • Enables you to command higher fees by reducing client sensitivity to prices


Stating that your firm is full-service, a trusted advisor, innovative, responsive, employee-owned, local, one of the top-ranked firms, and all the other things that other firms typically say does not differentiate your firm. And, without differentiation, your firm is viewed by clients as a price-sensitive commodity much like gasoline because clients have difficulty telling one firm from another. Being different can help you beat a stronger competitor.


In this information-packed one-hour webinar you'll learn how to create a competitive advantage by using three qualitative analytical tools to truly differentiate your firm in any proposal. These tools can also be used to strengthen your brand and in addition to increasing your proposal win rate can assist you in developing a more effective strategic plan.

Learning Objectives

  • You'll learn why being different can help you beat a stronger competitor.


  • You'll learn how to use three qualitative analytical tools to differentiate your firm in any proposal.


  • You'll learn how to use differentiation to create a powerful message that will increase your ability to win new contracts and become the client's preferred provider.


  • You'll learn how to use differentiation as leverage for obtaining higher fees.

Register promptly because webinar capacity is limited.

Webinar Fee: $179 per person


 Each registered person who attends the webinar

will receive a completion certificate for 1 PDH

for self-reporting continuing education.

Webinar Registration Cancellation Policy

Registrants can cancel at any time prior to the date of the webinar.

Presenter Bio

Chuck Roberts


The challenges you face writing competitive proposals, developing shortlist presentations, and preparing for shortlist interviews are well understood by Chuck because he's an engineer with more than 40 years of experience as a seller/doer in the consulting industry. He's also served as Corporate Director of Business Development (leading marketing and sales), COO, CFO, and CEO of national and international multi-disciplinary professional services firms and personally led 11 start-ups, 14 turnarounds, and countless new business initiatives, all requiring successful business development.

Being a technical person and someone who doesn't like to lose, early in his career Chuck began researching how to leverage science to win solicitations a higher percentage of the time. The product of his nearly 40 years of research is a proprietary process called CRACOM. This process was chosen as the subject of an Innovation Showcase by the International Conference on Knowledge, Culture, and Change in Organizations and featured at the International Association of Business Communicator's World Conference.


Chuck is a highly acclaimed trainer, coach, business consultant, and Professional Ghostwriter of competitive proposals, presentations, and technical reports. As an internationally recognized expert on the science of persuasive communication and transformational leadership, Chuck has been invited to speak at more than 200 conferences and corporate events.

He is President & CEO of Performance Management Group, Inc.

Regarding Continuing Education Credits

Performance Management Group, Inc. (PMGI) is approved by the Florida Board of Professional Engineers as a provider (No. 0005276) of continuing education for Professional Engineers.


Many states and various professional societies and associations accept Florida-approved PDH, but you should check to confirm this with organizations and states where you are licensed, registered, or certified, and verify they will accept education credits on the course topic.


Each attendee submitting a paid registration and attending the full webinar will receive a Professional Development Hours (PDH) course completion certificate for self-reporting purposes. 

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What attendees say about our training...

"This is one of the best sessions I've been to with actual demonstrated 'how to' information that I can apply where I work."


"We have had great success over the past few months using some of the ideas and techniques that you provided during your seminar.  We have won 3 out of 4 shortlist interviews which has greatly impacted our win/loss ratio."

"Chuck Roberts really held the attention of the room -- I think everyone left wishing the session was an hour longer because he just kept providing value."

"Excellent!  Bring Chuck back for other topics."

"Concise and informative."

"The presenter did a good job of explaining the material that made it easy for the audience to grasp -- ideas like these are very helpful."

"Thank you for the excellent two days of [PM] training and discussion.  I hope to take your proposal training in the future."

"The class was very beneficial and gave me a new perspective."

"Concise tips and a framework that is sensible and helpful."

"I learned so much in a short time."

"Great content explained clearly."


"Great insight.  After 30 years in the profession, nice to learn something new and innovative.  Thank you!"


"So many new ideas, my mind is blown!"


"Extremely knowledgeable presenter with depth and candor."


"Chuck is very methodical and informative, and pretty humorous." 

"Chuck's presentation style is very easy to listen to, topics were in well-defined segments.  Good summary at end."

"Exceptional content that I can take action on in my role."

"So much knowledge."

"All suggested activities are do-able."

"I enjoyed the time immensely.  It was a very insightful class.  Quite a few 'nuggets' of wisdom and applicable information that I see will aide me in this Project Manager role." 

"Terrific practical tools for our industry."

"Great presenter, engaging content, and super helpful visuals."

"Really good content.  Great tools, simple for most firms to implement."

"Many helpful real-world tips."

"Great info that can be immediately applied."

"The time spent in your Project Manage-ment Training class this past week was awesome.  Thank you!  Your presentation skills are 'off the hook' leaving your audience with much to think about regarding self-improvement...The knowledge and experience you impart, the confidence you exude, and the poise of your presentation made the learning experience very different from any other training I've attended.  It made one want to change.  It was a packed two days with valuable information, but more impor-tantly, it provided a benchmark from which to jump and take hold of the resources and opportunities that are out there 'for the taking'...if you prepare.  Your class was more of an experience than it was training -- thank you again!"

"Thank you so much; it was a great course!   I have been carrying around your notebook and trying to  put your ideas and best practices into the two proposals I currently have  on my plate!"

"Thanks for putting on another inspiring class!"

"Has in-depth examples along with his superior knowledge."

"I really enjoyed your class."

"Thanks for getting our new training program off to a great start!"

"...Thank you for being such an amazing and valued partner."

Need a keynote speaker for your next corporate event?

Business Management Consulting
Professional Development Training & Coaching

(863) 529-2126

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