top of page

How to Establish a Key Account Management Program at Your Firm

Increase Your Revenue & Profitability

Become the Preferred Provider

Get More Referrals

Webinar Overview


A well-crafted, deliberate Key Account Management (KAM) program can significantly enhance your revenue and profitability and reduce your risk exposure during good and bad economic times. This is because it can strengthen your relationship with key clients and cause them to be more loyal to you even if and when things aren't going well. It can also transform your key clients into your firm's best sales people, where they provide referrals without you having to ask.

Learning Objectives

In this 90-minute executive level webinar you'll learn how to:

  • Identify critical attributes for a Key Account Manager

  • Define the role and responsibilities of a Key Account Manager in relation to your Principals-in-Charge and Project Managers

  • Improve your ability to expand revenue by more effectively cross-selling your services

  • Enhance profitability by adding value for the client without giving away free services

  • Become your key clients' "Go To" firm for guidance by becoming their best facilitator

  • Make your Key Account Managers the focal point for client intelligence while precluding them from being a gate keeper.

Register promptly because webinar capacity is limited.

Webinar Fee: $299 per person


 Each registered person who attends the webinar will receive

a document summarizing key points covered in the webinar

and a completion certificate for 1.5 PDH

for self-reporting continuing education.

Webinar Registration Cancellation Policy

Registrants can cancel at any time prior to date of the webinar.

Presenter Bio

Chuck Roberts


The challenges you face in the AEC industry are well understood by Chuck because he's an engineer with more than 44 years of experience who has served in roles that have included Corporate Director of Business Development (leading marketing and sales), COO, CFO, and CEO of national and international multidisciplinary AEC firms. This has included serving Federal, State, and Local government  clients as well as private sector clients spanning 35 industries. His background is unique in that he has personally led eleven start-ups, fourteen turnarounds, fourteen reorganizations, and countless new business initiatives.

Chuck is a highly acclaimed trainer, executive coach, business consultant, and Professional Ghostwriter of competitive proposals, presentations, and technical reports. As an internationally recognized expert on the science of persuasive communication and transformational leadership, Chuck has been invited to speak at more than 200 conferences and corporate events.

He is the President & CEO of Performance Management Group, Inc.

Regarding Continuing Education Credits

Performance Management Group, Inc. (PMGI) is approved by the Florida Board of Professional Engineers as a provider (No. 0005276) of continuing education for Professional Engineers.


Many states and various professional societies and associations accept Florida-approved PDH, but you should check to confirm this with organizations and states where you are licensed, registered, or certified, and verify they will accept education credits on the course topic.


Each attendee submitting a paid registration and attending the full webinar will receive a Professional Development Hours (PDH) course completion certificate for self-reporting purposes. 

Chuck Roberts PMGI CEO .jpg

What attendees say about our training...

"This is one of the best sessions I've been to with actual demonstrated 'how to' information that I can apply where I work."


"We have had great success over the past few months using some of the ideas and techniques that you provided during your seminar.  We have won 3 out of 4 shortlist interviews which has greatly impacted our win/loss ratio."

"Chuck Roberts really held the attention of the room -- I think everyone left wishing the session was an hour longer because he just kept providing value."

"Excellent!  Bring Chuck back for other topics."

"Concise and informative."

"The presenter did a good job of explaining the material that made it easy for the audience to grasp -- ideas like these are very helpful."

"Thank you for the excellent two days of [PM] training and discussion.  I hope to take your proposal training in the future."

"The class was very beneficial and gave me a new perspective."

"Concise tips and a framework that is sensible and helpful."

"I learned so much in a short time."

"Great content explained clearly."


"Great insight.  After 30 years in the profession, nice to learn something new and innovative.  Thank you!"


"So many new ideas, my mind is blown!"


"Extremely knowledgeable presenter with depth and candor."


"Chuck is very methodical and informative, and pretty humorous." 

"Chuck's presentation style is very easy to listen to, topics were in well-defined segments.  Good summary at end."

"Exceptional content that I can take action on in my role."

"So much knowledge."

"All suggested activities are do-able."

"I enjoyed the time immensely.  It was a very insightful class.  Quite a few 'nuggets' of wisdom and applicable information that I see will aide me in this Project Manager role." 

"Terrific practical tools for our industry."

"Great presenter, engaging content, and super helpful visuals."

"Really good content.  Great tools, simple for most firms to implement."

"Many helpful real-world tips."

"Great info that can be immediately applied."

"The time spent in your Project Manage-ment Training class this past week was awesome.  Thank you!  Your presentation skills are 'off the hook' leaving your audience with much to think about regarding self-improvement...The knowledge and experience you impart, the confidence you exude, and the poise of your presentation made the learning experience very different from any other training I've attended.  It made one want to change.  It was a packed two days with valuable information, but more impor-tantly, it provided a benchmark from which to jump and take hold of the resources and opportunities that are out there 'for the taking'...if you prepare.  Your class was more of an experience than it was training -- thank you again!"

"Thank you so much; it was a great course!   I have been carrying around your notebook and trying to  put your ideas and best practices into the two proposals I currently have  on my plate!"

"Thanks for putting on another inspiring class!"

"Has in-depth examples along with his superior knowledge."

"I really enjoyed your class."

"Thanks for getting our new training program off to a great start!"

"...Thank you for being such an amazing and valued partner."

Need a keynote speaker for your next corporate event?

Business Management Consulting
Professional Development Training & Coaching

(863) 529-2126

bottom of page