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Interactive live online training workshop

8-Hour Live Interactive Online Workshop:

How to Write Winning Proposals

Using The Science of Persuasive Communication


Increase Win Rates

Elevate Morale

Lower Overhead

Training Workshop Description


Increase your win rate, improve employee morale, and lower your overhead by learning how to write proposals that leverage the science of persuasive communication. This cutting-edge writing class teaches proprietary techniques proven to consistently produce higher scores on competitive proposals in the Architecture, Engineering, Environmental, and Construction industry.

In this highly interactive, 8-hour live virtual training workshop you’ll learn and practice how to:


  • Truly differentiate your firm from competitors using attribute analysis


  • Shift the focus from you to your client by translating features into client benefits

  • Triple your persuasive power by aligning benefits with decision-making factors


  • Develop and communicate a winning project team organizational structure


  • Enhance your technical approach by making it process-oriented

  • Convert narrative text into diagrams that improve reader comprehension


  • Trigger an emotional reaction 10 times faster than the reader's cognitive process


  • Apply the science of persuasive communication to proposal components including the cover letter, firm overview, technical approach, project summaries, resumes, organization chart, and more. 

If you would like to learn and practice how to apply the techniques to your own firm's proposal content, bring an electronic file containing one or more of your firm's proposals to the workshop.

Learning Objectives

  • Learn what matters most when it comes to increasing your proposal score.


  • Learn and practice writing techniques proven to increase selection committee attention, receptivity, comprehension, alignment, unaided recall, motivation, and response, which all lead to a higher score. 


  • Learn and practice how to recast the evaluation criteria in a manner that favors your firm's strengths. ​

Thursday, May 2, 2024

9:00 AM to 5:00 PM Eastern Time

Register early because the workshop size is limited

so each attendee can actively participate.

Training Workshop Fee: $989 per person

Includes reference materials

and an 8-PDH Completion Certificate

for self-reporting continuing education.

Please note that you are required to log on to the workshop

on an individual computer and have two-way video and audio

turned on to attend the workshop.

Registration Cancellation Policy

You may cancel your registration at any time; however,

to receive a refund or schedule future attendance

your written cancellation must be received by

5:00 PM Eastern Time on Friday, April 12, 2024.

Notice Regarding Receipt and Connection Link

Following payment you will receive an email that serves as your receipt and contains important connection information explaining how to obtain your

unique Zoom link and passcode for joining the workshop. 

If you don't see the email in your inbox, please check your spam folder. 

Instructor Bio

Chuck Roberts


The challenges you face writing proposals and winning work are well understood by Chuck because he's an engineer who is a Seller/Doer and has marketed, sold, and delivered professional services in roles that have included Project Manager, National Program Manager, Corporate Director of Business Development, COO, CFO, and CEO of multidisciplinary Architecture, Engineering, Environmental, and Construction firms. This has included serving Federal, State, and Local government clients, and private sector clients spanning 35 industries.  


As a technical person who doesn't like to lose, early in his career Chuck began researching how to leverage science to win solicitations a higher percentage of the time. The product of his nearly 40 years of research is a proprietary persuasive communication process called CRACOM, which is based entirely on science and was chosen as the subject of an Innovation Showcase by the International Conference on Knowledge, Culture, and Change in Organizations, and featured at the International Association of Business Communicator's World Conference. 


Because of Chuck's reputation as an expert on persuasive communication and transformational leadership, firms have relied on him to perform 11 startups, 14 turnaournds, launch countless new service, market sector, and geographic initiatives, and be the Professional Ghostwriter of their proposals, SOQs, shortlist presentations, and technical reports. 


To date, the organizers of more than 200 conferences and corporate meetings have invited Chuck to speak at their events. He is the author of two books, more than 70 published articles, and is a highly acclaimed Trainer and Executive Coach.

Chuck is the President and CEO of Performance Management Group, Inc.

Chuck Roberts PMGI CEO .jpg

Regarding Continuing Education Credits

Performance Management Group, Inc. (PMGI) is approved by the Florida Board of Professional Engineers as a provider (No. 0005276) of continuing education for Professional Engineers.


Each attendee submitting a paid registration and attending the full workshop will receive a Professional Development Hours (PDH) course completion certificate for self-reporting purposes. 


Many states and various professional societies and associations accept Florida-approved PDH, but you should check to confirm this with organizations and states where you are licensed, registered, or certified, and verify they will accept education credits on the course topic.

What attendees say about our training...

"This is one of the best sessions I've been to with actual demonstrated 'how to' information that I can apply where I work."


"We have had great success over the past few months using some of the ideas and techniques that you provided during your seminar.  We have won 3 out of 4 shortlist interviews which has greatly impacted our win/loss ratio."

"Chuck Roberts really held the attention of the room -- I think everyone left wishing the session was an hour longer because he just kept providing value."

"Excellent!  Bring Chuck back for other topics."

"Concise and informative."

"The presenter did a good job of explaining the material that made it easy for the audience to grasp -- ideas like these are very helpful."

"Thank you for the excellent two days of [PM] training and discussion.  I hope to take your proposal training in the future."

"The class was very beneficial and gave me a new perspective."

"Concise tips and a framework that is sensible and helpful."

"I learned so much in a short time."

"Great content explained clearly."

"Outstanding!  Very relevant!"

"Great insight.  After 30 years in the profession, nice to learn something new and innovative.  Thank you!"


"So many new ideas, my mind is blown!"


"Extremely knowledgeable presenter with depth and candor."


"Chuck is very methodical and informative, and pretty humorous." 

"Chuck's presentation style is very easy to listen to, topics were in well-defined segments.  Good summary at end."

"Exceptional content that I can take action on in my role."

"So much knowledge."

"All suggested activities are do-able."

"I enjoyed the time immensely.  It was a very insightful class.  Quite a few 'nuggets' of wisdom and applicable information that I see will aide me in this Project Manager role." 

"Terrific practical tools for our industry."

"Great presenter, engaging content, and super helpful visuals."

"Really good content.  Great tools, simple for most firms to implement."

"Many helpful real-world tips."

"Great info that can be immediately applied."

"Thank you so much; it was a great course!   I have been carrying around your notebook and trying to  put your ideas and best practices into the two proposals I currently have  on my plate!"

"My mind is on fire.  This is just what I needed to hear."


"The time spent in your Project Manage-ment Training class this past week was awesome.  Thank you!  Your presentation skills are 'off the hook' leaving your audience with much to think about regarding self-improvement...The knowledge and experience you impart, the confidence you exude, and the poise of your presentation made the learning experience very different from any other training I've attended.  It made one want to change.  It was a packed two days with valuable information, but more impor-tantly, it provided a benchmark from which to jump and take hold of the resources and opportunities that are out there 'for the taking'...if you prepare.  Your class was more of an experience than it was training -- thank you again!"

"Thanks for putting on another inspiring class!"

"Has in-depth examples along with his superior knowledge."

"I really enjoyed your class."

"Thanks for getting our new training program off to a great start!"

"...Thank you for being such an amazing and valued partner."

Need a keynote speaker for your next corporate event?

Business Management Consulting
Professional Development Training & Coaching

(863) 529-2126

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