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The Science of

Persuasive Communication


Increase Revenue and Profitability

Improve Employee Morale and Alignment

Lower Your Overhead and Risk Exposure

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Webinar Overview


Research has shown that more than 99.9 percent of all people think, write, and speak backwards from the most effective approach, especially when trying to be persuasive. This includes when marketing services, supervising personnel, and trying to rally support for new initiatives and organizational change. 


This is why communication is a root cause of more than 90 percent of all project problems and losing contracts that you should have won, and is the issue most frequently identified by employees as needing improvement. Communication can thus keep your firm from realizing its full growth and profit potential.


Contrary to popular beliefs, communication issues are not the result of generational or gender differences, the amount of communication, or being transparent. This is why most attempts to solve communication issues are ineffective, and why many marketing programs don't produce desired results.


The good news is that the same research that identified the prevalent backwards orientation of communication revealed a scientific solution capable of helping you achieve desired outcomes a higher percentage of the time. It's a proprietary communication process called CRACOM.


When first developed, CRACOM comprised 7 scientific principles, but with ongoing research CRACOM now includes more than 100 scientific principles that can help you achieve your professional and personal goals. This revealing 1-hour webinar demonstrates some of CRACOM's most powerful principles while explaining how and why they work, and shows how they can be applied in proposals, presentations, and when leading a team. You'll leave with practical techniques you can immediately apply to enhance your success.

Learning Objectives

  • Recognize when you or someone else is communicating backwards.

  • Apply scientific principles to improve communications.


  • Learn how and why the scientific principles work.


  • Learn how to apply the scientific principles to proposals, presentations, and when leading others.

Register promptly because webinar capacity is limited.

Webinar Fee: $159 per person


 Each registered person who attends the webinar

will receive a completion certificate for 1 PDH

for self-reporting continuing education.

Webinar Registration Cancellation Policy

Registrants can cancel at any time prior to the day of the webinar.

Presenter Bio

Chuck Roberts


The challenges you face in the AEC industry are well understood by Chuck because he’s an engineer who has served as Project Manager, National Program Director, Seller/Doer, Corporate Director of Business Development, COO, CFO, and CEO at national and international multidisciplinary AEC firms. He knows what clients want because he’s personally delivered technical services to Federal, State, and Local government clients, and private sector clients spanning 35 industries.


Chuck's expertise in the industry has been demonstrated by his successful leadership of 11 start-ups, 14 turnarounds, 14 reorganizations, and countless new market, service, and geographic initiatives.


As a recognized expert on transformational leadership and the science of persuasive communication, Chuck's been invited to speak at more than 200 conferences and corporate events. He's a highly acclaimed Executive Coach, Trainer, and Professional Ghostwriter of competitive proposals and shortlist presentations, and serves as the President and CEO of Performance Management Group, Inc.



















Regarding Continuing Education Credits

Performance Management Group, Inc. (PMGI) is approved by the Florida Board of Professional Engineers as a provider (No. 0005276) of continuing education for Professional Engineers.


Many states and various professional societies and associations accept Florida-approved PDH, but you should check to confirm this with organizations and states where you are licensed, registered, or certified, and verify they will accept education credits on the course topic.


Each attendee submitting a paid registration and attending the full webinar will receive a Professional Development Hours (PDH) course completion certificate for self-reporting purposes. 

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What attendees say about our training...

"This is one of the best sessions I've been to with actual demonstrated 'how to' information that I can apply where I work."


"We have had great success over the past few months using some of the ideas and techniques that you provided during your seminar.  We have won 3 out of 4 shortlist interviews which has greatly impacted our win/loss ratio."

"Chuck Roberts really held the attention of the room -- I think everyone left wishing the session was an hour longer because he just kept providing value."

"Excellent!  Bring Chuck back for other topics."

"Concise and informative."

"The presenter did a good job of explaining the material that made it easy for the audience to grasp -- ideas like these are very helpful."

"Thank you for the excellent two days of [PM] training and discussion.  I hope to take your proposal training in the future."

"The class was very beneficial and gave me a new perspective."

"Concise tips and a framework that is sensible and helpful."

"I learned so much in a short time."

"Great content explained clearly."


"Great insight.  After 30 years in the profession, nice to learn something new and innovative.  Thank you!"


"So many new ideas, my mind is blown!"


"Extremely knowledgeable presenter with depth and candor."


"Chuck is very methodical and informative, and pretty humorous." 

"Chuck's presentation style is very easy to listen to, topics were in well-defined segments.  Good summary at end."

"Exceptional content that I can take action on in my role."

"So much knowledge."

"All suggested activities are do-able."

"I enjoyed the time immensely.  It was a very insightful class.  Quite a few 'nuggets' of wisdom and applicable information that I see will aide me in this Project Manager role." 

"Terrific practical tools for our industry."

"Great presenter, engaging content, and super helpful visuals."

"Really good content.  Great tools, simple for most firms to implement."

"Many helpful real-world tips."

"Great info that can be immediately applied."

"The time spent in your Project Manage-ment Training class this past week was awesome.  Thank you!  Your presentation skills are 'off the hook' leaving your audience with much to think about regarding self-improvement...The knowledge and experience you impart, the confidence you exude, and the poise of your presentation made the learning experience very different from any other training I've attended.  It made one want to change.  It was a packed two days with valuable information, but more impor-tantly, it provided a benchmark from which to jump and take hold of the resources and opportunities that are out there 'for the taking'...if you prepare.  Your class was more of an experience than it was training -- thank you again!"

"Thank you so much; it was a great course!   I have been carrying around your notebook and trying to  put your ideas and best practices into the two proposals I currently have  on my plate!"

"Thanks for putting on another inspiring class!"

"Has in-depth examples along with his superior knowledge."

"I really enjoyed your class."

"Thanks for getting our new training program off to a great start!"

"...Thank you for being such an amazing and valued partner."

Need a keynote speaker for your next corporate event?

Business Management Consulting
Professional Development Training & Coaching

(863) 529-2126

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