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What Every AEC Marketer Needs to Know

About the AEC Business

Accelerate Your Advancement

Earn Greater Respect

Improve Your Results

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Webinar Overview


Whether you're new to the AEC industry or have many years of experience and are in a leadership role, the information contained in this webinar can help you increase your value to the organization, cause the technical staff to show you greater respect (and more willingly comply with your requests), and improve the results of your marketing efforts.

The statement "You don't know what you don't know" is true, and not knowing certain things about how AEC firms operate can hold back your advancement, adversely impact how you're treated, and keep you from reaching your highest possible level of success with your marketing initiatives.

This revealing webinar is tailored specifically for AEC marketers and taught by someone who has served as Corporate Director of Business Development (responsible for both marketing and sales), Seller/Doer, and COO, CFO, and CEO at national and international multidisciplinary AEC firms.


You'll be able to immediately put the knowledge conveyed in this webinar to use in your current position, regardless of your current level, to make your life easier and be more successful.  


Learning Objectives

In this essential 60-minute webinar you'll learn how to:

  • Identify what matters most to your firm's success and your personal success

  • Demonstrate your understanding of the AEC business model

  • Leverage the differences in perspective among your firm's executives, technical staff, non-technical personnel, marketing personnel, and clients


  • More effectively communicate your ideas and needs in a manner that draws support


  • Debunk common misconceptions about the industry, marketing, and business development


  • Lead others who don't report to you


  • Demonstrate your value to the organization

Register promptly because webinar capacity is limited.

Webinar Fee: $159 per person


 Each registered person who attends the webinar

will receive a completion certificate for 1 PDH

for self-reporting continuing education.

Webinar Registration Cancellation Policy

Registrants can cancel at any time prior to the date of the webinar.

Presenter Bio

Chuck Roberts


The challenges you face winning work in the AEC industry are well understood by Chuck because he's an engineer who has served in roles that have included Seller/Doer, Corporate Director of Business Development (responsible for marketing and sales), COO, CFO, and CEO for national and international multidisciplinary AEC firms. This has included serving Federal, State, and Local government clients, and private sector clients spanning 35 industries. You can be confident he knows what clients want because he's personally delivered technical services.


His background is unique in that he has personally led eleven startups, fourteen turnarounds, fourteen reorganizations, and countless new market segment, service, and geographic initiatives, all of which required successful business development. 

As an internationally recognized expert on transformational leadership and the science of persuasive communication, Chuck has been invited to speak at more than 200 conferences and corporate  events. 


AEC firms regard Chuck as a highly acclaimed trainer, coach, business consultant, and Professional Ghostwriter of competitive proposals, presentations, and technical reports. 

He is the President & CEO of Performance Management Group, Inc.














Regarding Continuing Education Credits

Performance Management Group, Inc. (PMGI) is approved by the Florida Board of Professional Engineers as a provider (No. 0005276) of continuing education for Professional Engineers.


Many states and various professional societies and associations accept Florida-approved PDH, but you should check to confirm this with organizations and states where you are licensed, registered, or certified, and verify they will accept education credits on the course topic.


Each attendee submitting a paid registration and attending the full webinar will receive a Professional Development Hours (PDH) course completion certificate for self-reporting purposes. 

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What attendees say about our training...

"This is one of the best sessions I've been to with actual demonstrated 'how to' information that I can apply where I work."


"We have had great success over the past few months using some of the ideas and techniques that you provided during your seminar.  We have won 3 out of 4 shortlist interviews which has greatly impacted our win/loss ratio."

"Chuck Roberts really held the attention of the room -- I think everyone left wishing the session was an hour longer because he just kept providing value."

"Excellent!  Bring Chuck back for other topics."

"Concise and informative."

"The presenter did a good job of explaining the material that made it easy for the audience to grasp -- ideas like these are very helpful."

"Thank you for the excellent two days of [PM] training and discussion.  I hope to take your proposal training in the future."

"The class was very beneficial and gave me a new perspective."

"Concise tips and a framework that is sensible and helpful."

"I learned so much in a short time."

"Great content explained clearly."


"Great insight.  After 30 years in the profession, nice to learn something new and innovative.  Thank you!"


"So many new ideas, my mind is blown!"


"Extremely knowledgeable presenter with depth and candor."


"Chuck is very methodical and informative, and pretty humorous." 

"Chuck's presentation style is very easy to listen to, topics were in well-defined segments.  Good summary at end."

"Exceptional content that I can take action on in my role."

"So much knowledge."

"All suggested activities are do-able."

"I enjoyed the time immensely.  It was a very insightful class.  Quite a few 'nuggets' of wisdom and applicable information that I see will aide me in this Project Manager role." 

"Terrific practical tools for our industry."

"Great presenter, engaging content, and super helpful visuals."

"Really good content.  Great tools, simple for most firms to implement."

"Many helpful real-world tips."

"Great info that can be immediately applied."

"The time spent in your Project Manage-ment Training class this past week was awesome.  Thank you!  Your presentation skills are 'off the hook' leaving your audience with much to think about regarding self-improvement...The knowledge and experience you impart, the confidence you exude, and the poise of your presentation made the learning experience very different from any other training I've attended.  It made one want to change.  It was a packed two days with valuable information, but more impor-tantly, it provided a benchmark from which to jump and take hold of the resources and opportunities that are out there 'for the taking'...if you prepare.  Your class was more of an experience than it was training -- thank you again!"

"Thank you so much; it was a great course!   I have been carrying around your notebook and trying to  put your ideas and best practices into the two proposals I currently have  on my plate!"

"Thanks for putting on another inspiring class!"

"Has in-depth examples along with his superior knowledge."

"I really enjoyed your class."

"Thanks for getting our new training program off to a great start!"

"...Thank you for being such an amazing and valued partner."

Need a keynote speaker for your next corporate event?

Business Management Consulting
Professional Development Training & Coaching

(863) 529-2126

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